It was all celebrations at Genesis Digital’s (virtual) headquarters last month– we hit a major milestone- 30,000 WebinarJam users!
“We are excited and energized by crossing this important milestone and having the privilege to serve so many businesses in their quest to engage their audiences,” says Genesis Digital CEO Andy Jenkins. “We are looking forward to building on the rapid growth of WebinarJam, and the sister product EverWebinar. Over the next quarter, we have many exciting developments, including some new product releases.”
Jenkins explains that WebinarJam’s success comes from the company’s willingness to adapt its products to meet the needs of customers. Chief Technical Officer Hector Yague agrees: “It’s remarkable how you often start with a clear vision for your product, and bring that vision to market. Then, your customers start using it and suggesting improvements and enhancements that are beyond your original concept. We owe a huge part of WebinarJam’s success to the feedback and input from the first 29,999 users!”
At the fundamental level, WebinarJam is a marketing skin for Google’s Hangouts technology. The software takes Google’s basic video conferencing system and uses it as the backbone for a full online event service that can scale to an unlimited number of simultaneous viewers. The software adds the collection of leads, targeted follow-up communications, and engagement features like chats, polls and surveys to the Hangouts experience.
“Still,” Yague explains, “there’s room to grow.”
In fact, the company is preparing to reach a service tipping point. “Until now, we’ve captured a strong share of the online broadcasting service market, but we’re just getting started,” adds Jenkins.
This fall, the company plans to release an additional service that operates without the Google Hangouts integration. Jenkins spells out the reasoning for this modification: “While our partnership with Google allowed us to deliver a low cost broadcasting option to our users, there’s a need in the market for a service with a little more polish than the Hangouts integration provides.”
Exit surveys show that reliance on Google Hangouts is the primary reason some people who are exposed to the WebinarJam platform don’t fully jump on board. “When we release our proprietary broadcasting service, we’ll be reaching out to the market again to let them know their requests have been addressed,” Jenkins mused. “I have a feeling we’ll be hitting our 100,000th customer milestone very, very soon.”
You can read the whole press release at Yahoo Finance